KOCH
MEDIA

Lab Reports

Case studies are marketing fiction. We publish Lab Reports containing exact methodologies and baseline metrics.

Deployed: February 14, 2026Active Protocol

B2B SaaS: Bypassing the MQL Trap

Baseline State

$4.2k CAC on MQLs converting at 1.8% to Pipeline.

Measurable Results

$1.8k CAC on Demos. Pipeline velocity increased by 32%.

Constraint: HubSpot Enterprise Required.
Deployed: January 08, 2026Active Protocol

D2C: Privacy-Safe Meta Scaling

Baseline State

ROAS degraded 40% post-iOS14. Heavy reliance on pixel data.

Measurable Results

Stabilized blended CAC at $45. Scaled spend 3x without efficiency loss.

Constraint: Robust 1st-Party Data Needed.